haiku shmiku

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Don’t get me wrong. I love good poetry with the best of them. Haiku, ballades and couplets—it’s all good. But in today’s tweet-happy world, an even more powerful message shortener is in order when you need to make that sale. The “elevator pitch” has been around for decades and this little quick closer has my More Info »

One leg at a time

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For more years than I care to mention, I’ve worked both as a communications staffer and consultant and after all this time, I only know one thing for certain when it comes to the art and science of marketing…I don’t have all the answers. But what I do have is questions. Seven questions to be exact. Seven questions that More Info »

5 good old-fashioned places to use your 30-second pitch

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Today, we’re totally hooked on delivering micro message bursts on Facebook or Twitter, shortening our stories to accommodate the small space allowable in 140 characters or in the average social share. Conveniently, these tiny spaces offer the perfect form factor for a 30-second elevator pitch. The Buzzuka® Pitch Studio™ coaches pitch-crafters to “keep it short More Info »